Budweiser has released a limited-edition beer to commemorate the 50th anniversary of the Moon landing. According to the company, the Discovery Reserve American Red Lager is “inspired by an archival Budweiser recipe from the time of the Apollo Moon missions.”
Anheuser-Busch, the brewing company that owns Budweiser announced the launch of the commemorative beer earlier this month.
“Budweiser Discovery Reserve is our tribute to this epic moment in history, one that will certainly continue to inspire generations of present and future explorers,” said VP of Marketing Core & Value Brands, Ricardo Marques.
The new beer is part of Budweiser’s Reserve Collection, a collection that the company utilises to commemorate “relevant moments in time.” Previous products in the collection have included the Freedom Reserve, created to support American veterans, and the 1933 Repeal Reserve that reintroduced a recipe that had never produced due to the introduction of Prohibition in the US.
With the 50th anniversary of the Apollo 11 mission approaching, many brands are releasing commemorative products to cash in on the excitement. Although some companies and products have direct ties to the Apollo program, like Omega’s Speedmaster watch, others, like Budweiser, rely on a significantly more tangential relationship.